全球權(quán)威色彩機(jī)構(gòu)潘通剛剛發(fā)布了2021年的代表色——極致灰和熒光黃。極致灰象征著平靜和剛毅，熒光黃則象征著樂觀和活力。潘通希望這兩種色彩的組合可以為人們帶來希望和力量。

Credit: Pantone Color Institute

As 2020 nears its tumultuous end, the Pantone Color Institute has taken up its annual task of forecasting the color that will best reflect the year ahead.

2020年即將在一片混亂中走向尾聲之時(shí)，潘通色彩研究所發(fā)布了代表2021年度趨勢的色彩。

And, in a decision befitting a complex time, the color authority -- which standardizes swatches for the design industry -- has revealed not one, but two hues for its Color of the Year: the neutral Ultimate Gray and vibrant yellow Illuminating.

在這個(gè)復(fù)雜的情勢下，為設(shè)計(jì)行業(yè)提供標(biāo)準(zhǔn)色卡的這個(gè)色彩權(quán)威機(jī)構(gòu)本次發(fā)布的年度色彩不是一個(gè)，而是兩個(gè)：極致灰和熒光黃。

swatch [swɑ?t?]: n. 樣本，樣品

Pantone's swatches for its latest Colors of the Year: Illuminating, a vibrant light yellow, and Ultimate Gray, the first neutral shade to ever be selected. Credit: Pantone Color Institute

"It's a combination that speaks to the resilience, the optimism and hope and positivity that we need, as we reset, renew, reimagine and reinvent," said Laurie Pressman, vice president of the Pantone Color Institute, in a video call along with executive director, Leatrice Eiseman.

潘通色彩研究所的副所長勞里·普雷斯曼在和執(zhí)行董事莉雅翠絲·艾斯曼一起參加的視頻通話中表示：“這個(gè)色彩組合代表了我們在重置、重啟、重構(gòu)和改造過程中所需要的適應(yīng)力、樂觀、希望和積極性?！?/span>

It's the first time an achromatic shade (gray) has been selected, and the second time two colors have been chosen. In 2016, the pale pink and blue hues, Rose Quartz and Serenity broke the norm when they were presented as a gradient.

這是潘通首次選擇非彩色顏色（灰色）作為年度色，在一個(gè)年度選出兩個(gè)代表色則是第二次。2016年潘通曾打破常規(guī)，選擇水晶粉和寧靜藍(lán)兩種色彩的漸變組合作為年度色彩。

achromatic [,?kr?'m?t?k]: adj. 非彩色的

gradient [?ɡre?di?nt]: n. 漸變

"Two extremely independent colors highlight how different elements come together to express this message of strength and hopefulness," said Pantone VP Laurie Pressman. Credit: Pantone Color Institute

Though Pantone selecting two colors might be seen as hedging its bets -- a gray or yellow, depending on how 2021 unfolds -- Pressman and Eiseman want people to consider the colors' impact as a unified pair, hinting at the importance of solidarity in the coming year.

盡管潘通選擇的這兩種顏色好似在兩面下注，是灰色還是黃色更合適，取決于2021年的走向。不過普雷斯曼和艾斯曼希望人們將這兩種顏色作為一個(gè)統(tǒng)一的整體來看待其影響，暗示著來年團(tuán)結(jié)一心的重要性。

"Two extremely independent colors highlight how different elements come together to express this message of strength and hopefulness," said Pressman.

普雷斯曼說：“兩個(gè)極為獨(dú)立的顏色凸顯出不同的因素如何一起傳達(dá)出力量和希望的訊息?！?/span>

The only other time an optimistic yellow hue has been selected was during another widespread economic crisis. For 2009, Pantone chose the lively Mimosa, projecting a sense of hope as the Great Recession of 2008 rocked North and South America and Europe.

在此之前，潘通唯一一次選擇樂觀的黃色是在另一輪大范圍的經(jīng)濟(jì)危機(jī)期間。2009年潘通將充滿活力的含羞草黃選為年度色彩，給遭遇2008年大蕭條的北美、南美和歐洲帶去希望的感覺。

The color choices of Ultimate Gray and Illuminating mark the second time Pantone has opted for two different hues. Credit: Pantone Color Institute

According to Pantone's press statement, Illuminating is associated with optimism and vivacity, while Ultimate Gray encourages "feelings of composure, steadiness and resilience."

根據(jù)潘通的新聞聲明，熒光黃與樂觀和活力有關(guān)，而極致灰則鼓勵(lì)“平靜、穩(wěn)定和柔韌的感覺”。

In her own research into color associations, Eiseman has found that yellow is often associated with "cheer" and "happiness," due to its correlation with the sun.

艾斯曼在對色彩關(guān)聯(lián)意義的研究中發(fā)現(xiàn)，由于黃色和太陽的關(guān)聯(lián)性，所以黃色往往和“開心”、“快樂”聯(lián)系在一起。

Pantone's selection for Ultimate Gray, however, is a bit more complicated. Though it was selected for its qualities of fortitude and reliability -- it's the color of stone, and a classic neutral in a wardrobe -- according to research, gray is linked with negative moods like sadness, fear and disappointment. In a year marked by mass illness and economic anxiety, such a selection isn't off base. But Pressman thinks gray can be a bit more versatile and open to interpretation. She and Eiseman point out it's a mid-gray, not a "heavy" shade.

不過，潘通對極致灰的選擇則更復(fù)雜一些?；疑鞘^的顏色，是衣柜中的經(jīng)典中性色。盡管選擇灰色是因其剛毅和可靠的隱含義，但研究顯示，灰色與悲傷、恐懼和失望等負(fù)面情緒有關(guān)。在被群體性疾病和經(jīng)濟(jì)焦慮困擾的一年，這一選擇并非毫無根據(jù)。但是普雷斯曼認(rèn)為，灰色可以有更多面，有更多不同的詮釋。她和艾斯曼指出，極致灰是中灰色，而不是深灰色。

Studies have found that the color yellow is most often associated with joy, while gray can be a bit more moody. Credit: Pantone Color Institute

However people interpret Pantone's choices this year, Pressman and Eiseman emphasize the strength of bringing two disparate colors together.

無論人們?nèi)绾谓庾x潘通今年的選擇，普雷斯曼和艾斯曼強(qiáng)調(diào)了將兩種不同色彩結(jié)合在一起的力量。

"What we were trying to demonstrate was how you have different elements that come together, and it's that coming together that expresses the strength and the hopefulness," said Eiseman.

艾斯曼說：“我們試圖展示的是，如何將不同元素結(jié)合在一起表達(dá)出力量和希望。”

翻譯&編輯：丹妮

本文英文來源：美國有線電視新聞網(wǎng)，轉(zhuǎn)載請注明來源，原文鏈接：http://www.tiaoyue020.com/news/d641.html。版權(quán)歸原作者所有，并不用于任何商業(yè)目的，僅供學(xué)習(xí)參考之用。如涉及其他問題，請立即與我們聯(lián)系，我們將在第一時(shí)間處理！

2020年平面設(shè)計(jì)趨勢分析

2020年字體設(shè)計(jì)趨勢分析

2020年產(chǎn)品包裝設(shè)計(jì)趨勢分析

2020歐洲設(shè)計(jì)獎(jiǎng)：包裝設(shè)計(jì)獲獎(jiǎng)作品欣賞